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Associate Empowerment

Welcome to Associate Empowerment—your space for inspiration, leadership, and growth. Whether you're setting goals, building confidence, or looking for a spark to keep moving forward, this hub is here to remind you: you’ve got what it takes to make a meaningful impact. Dive into articles, insights, and messages designed to energize your journey and help you lead with purpose.

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This Is Who We Are

Sometimes, a little reminder of what ASEA stands for is all we need to keep moving forward.

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The ASEA Mission Statement: A Deep Dive Into What We Believe

ASEA’s mission is to better lives and be a force for good. From innovative redox products that support cellular health to global service through the Advancing Life Foundation, ASEA empowers individuals and communities. Discover how purpose drives impact—every single day.

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A Force for Good: What does that mean for you and your business?

Being a force for good starts with purpose-driven action. This article explores how ASEA’s mission—to better lives and create positive impact—can guide your business through ethical practices, authentic relationships, and service-led leadership for meaningful growth.

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Leading Women of ASEA

Discover how women leaders at ASEA are driving innovation, balance, and impact—proving that gender diversity fuels business success, strengthens teams, and inspires global change. Through leadership, collaboration, and vision, these women are shaping the future and elevating the mission.

You Are Essential

Here, you'll find everything you need to grow your business—from setting meaningful goals to mastering resilience, leadership, and the mindset for success.

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Empowering Essentials: Part One—Understanding Personal Empowerment 

In this third installment of Empowering Essentials, discover how resilience and communication mastery can elevate your personal and professional growth. Learn to reframe challenges as opportunities and build trust through active listening, emotional intelligence, and authentic connection.

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Empowering Essentials: Part Two—Entrepreneurial Excellence

Success begins with mindset, and this second article explores how cultivating an entrepreneurial spirit can unlock innovation, resilience, and leadership. You'll discover how to set SMART goals, create actionable plans, and turn challenges into growth opportunities. With the right tools and perspective, you can lead with confidence and build a thriving business.

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Empowering Essentials: Part Three—Resilience and Communication Mastery

Resilience and communication are key to personal empowerment and business success. In this third Empowering Essentials article, discover how to turn challenges into growth opportunities and build trust through authentic, effective communication. Lead with confidence and stay focused through every step.

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Empowering Essentials: Part Four—Leadership Dynamics and Success Celebrations

Leadership and celebration are the cornerstones of lasting impact. In this final installment of the Empowering Essentials series, you'll explore how to lead with purpose, inspire growth, and recognize achievements that fuel momentum. These insights will help you cultivate a thriving community, elevate your influence, and drive meaningful success within ASEA and beyond.

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Mastering Business Development: Tips and Strategies to Expand Your Business

Success begins with intentional business development. This article offers actionable insights—from building genuine relationships and using digital tools to personal growth and strategic follow-up—that help you grow with confidence. Learn how education, leadership, and resilience drive lasting impact and success.

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Setting and Keeping Goals to Drive Success Every Year

Setting and keeping goals is the foundation of long-term success. This article explores how intentional goal-setting, paired with personal development and strategic follow-through, can elevate your business and leadership impact. Learn how to stay focused, build momentum, and turn your aspirations into measurable achievements.

Hear From Our Leaders

Our Senior Leadership Team is here to give you advice, lessons, and inspiration from countless years of experience.

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Executive Message: Dave Wall, EVP and Chief Financial Officer

Dave Wall emphasizes performance as ASEA’s foundational value, driving mission fulfillment and sustainable growth. He highlights excellence, efficiency, and innovation as keys to empowering individuals and ensuring long-term success.

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Executive Message: Frank Santoyo, Senior VP of North America and Global Sales Programs

Frank highlights ASEA’s core value of growth, emphasizing personal and professional development. He encourages resilience, learning, and collaboration to unlock potential and drive success. ASEA fosters a supportive environment for continuous improvement and shared achievement.

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Executive Message: KimMarie Larsen—15 Years of Purpose and Connection

KimMarie Larsen reflects on ASEA’s 15-year journey, celebrating deep connections, heartfelt stories, and a legacy of purpose. From global growth to personal transformation, ASEA’s mission continues to empower lives with compassion, resilience, and unity.

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Executive Message: Michelle Ho—Expanding Your Network, Elevating Your Success

Michelle Ho invites associates to think big as ASEA enters a new phase of growth. By sharing stories, building relationships, and leveraging redox innovation, the sales network becomes a powerful engine for transformation—unlocking impact, opportunity, and success one connection at a time.

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Executive Message: Jeremy Meredith, SVP of Global IT

Jeremy reflects on humanity as a core value at ASEA, emphasizing compassion, resilience, and the pursuit of positive change. He encourages honoring those who embody the best of humanity through our actions and highlights ASEA’s commitment to refining its operations to serve others better.

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Executive Message: Hunter Dean, SVP of R&D and Production Operations

Hunter Dean highlights sustainability as key to achieving its vision of global leadership in cellular health. By fostering long-term growth and impact, ASEA commits to sustained effort, empowering individuals and ensuring its products reach those who need them.

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Executive Message: Edouard Gug—Victory Belongs to the Most Tenacious

Success in direct sales isn’t about strength—it’s about tenacity. Inspired by Roland Garros’ mantra, Edouard highlights how focus, consistency, and human connection drive transformation. In a tech-driven world, soft skills like empathy and energy are the true game-changers.

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Executive Message: David Jenson—Moving Forward and Stepping Up Your Game

ASEA is evolving with new products and opportunities, and David Jenson shares four guiding principles for associates: Effort fuels progress, influence builds trust, perseverance overcomes setbacks, and accountability drives growth. Success begins with owning your journey.

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Executive Message: Ben Tyler, Chief Legal Officer

Ben Tyler shares his deep commitment to ASEA and reflects on the value of resolve—defined as dedication, perseverance, and investing effort to achieve meaningful outcomes. He invites others to join ASEA’s mission with the same resolve to grow and make a lasting impact.

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Executive Message: Blake Rule, SVP of Global Finance

Blake Rule emphasizes authenticity as vital to ASEA’s success. He highlights the importance of transparency, genuine connections, and trust. By fostering open dialogue and staying true to ASEA’s values, authenticity empowers innovation, teamwork, and confidence in ASEA’s products.

Share the Opportunity

You don't have to do this by yourself. Share these articles with others who are ready to be a force for good with you!

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Looking for ways to supplement your income? Join the ASEA Movement!

This article invites others to build a future on their terms—where personal growth, financial empowerment, and purpose align. They can discover how they can earn income, enjoy flexibility, and make a difference through a supportive community, innovative products, and a mission to be a force for good.

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Elevate Your Success and Unleash Your Potential

Here, potential associates can discover how aligning their business with their personal values can unlock deeper purpose and greater success. ASEA empowers them to lead with authenticity, build with integrity, and grow through continuous learning. They can infuse their work with meaning—and watch their impact grow.

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Mompreneurs: How running a business from home gives moms the option to chart their course

Discover how ASEA empowers moms to build thriving businesses from home—on their terms. With flexible schedules, income potential, and a supportive community, they can pursue their passions, be present for their families, and create a fulfilling life that aligns with their values.